ARCA

Design a repository for the graphic design for public utility and design the visual identity and communication. The inspiration is taken from the labels on the backs of the books cataloged libraries.

LOGO: The name "arca" comes from Latin and means "container", "wardrobe". We chose a variation ancient claim to the fact that it is primarily a documentation Italian. Furthermore, it this is a short name and therefore easy to remember and pronounce. The shape of the logo is simple, based on a modular system and conceived so remember an archive, with fillets vertical blacks going to outline a series of documents aligned.

FONT: Benton Sans/ Condensed.