PRODUCT CATALOGUE 2012 “AIR & LIGHT”
AIM: Design the layout and the cover of the catalogue for optimize available space by building a functional layout and at the same time enhance the products through the photos.
COVER: Has been designed a new symbol that represents the two elements common to all products in the catalog: AIR and LIGHT. The holes represent the flow of air as in a kitchen hood, allow a distinction from the competition and takes the company's image.
INSIDE: The inner grid has been designed to ensure the functionality of the catalog through a reading facilitated data. The photos are all in the right-hand page in order to give a priority to read the pictures and then an in-depth technical data.
FONT: ITC Officina Sans / Book, Bold.
Press kit / brochure / poster.