Designing the layout and the cover of the 2012 product catalog.

AIM: Optimize available space by building a functional layout and at the same time enhance the products through the photos.

COVER: Has been designed a new symbol that represents the two elements common to all products in the catalog: AIR and LIGHT (below). The holes represent the flow of air as in a kitchen hood, allow a distinction from the competition and takes the company’s image.

INSIDE: The inner grid has been designed to ensure the functionality of the catalog through a reading facilitated data. The photos are all in the right-hand page in order to give a priority to read the pictures and then an in-depth technical data.

FONT: ITC Officina Sans / Book, Bold.

FORMAT: A4.

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